Friday, March 27, 2009

Good Move

Microsoft has targeted Apple on price. It's not a bad move. It's a little odd that the video really says nothing about Windows, and is basically an add for "I like the look of the HP best among the computers I can afford," rather than "Windows machines are better than OS X machines," but that will be lost on the average viewer.

In a down economy, cheaper is generally better—and I imagine that Microsoft will do better for the next few years than they have been, at least relative to Apple.

That being said, it's important to remember one key tenet of purchasing: You get what you pay for.

And yes, in case you've forgotten, I own a Mac. And it's the first one I've ever owned. And it is FAR superior to any PC I have ever used.

So while the campaign by Microsoft is smart, it will only sway the uninformed.

No comments: